📖 About Us Pages

One page to create is the one that tells the world who the site belongs to. Now you need an About Us page. Normally you would tell about the organization, its goals and mission, but sometimes you will focus on the people. If this is a one-person site, you'll want to focus on that person, telling their story. Tell the world about some of the personal qualities of the owner, their goals and experiences that are relevant to the site.

Think about this when you're writing your About Us page content. What story would I tell the world about me? If you were going to use this site as part of a professional portfolio, how would you showcase your skills to a prospective employer? You would likely want to tell them of all the technology and ideas you learned to implement to tell stories to the world. Think of all the experiences and developments you had while building this window to the world.

Make sure you include pictures of people, locations and other relevant images that could elicit a positive response and increase engagement. Don't skimp on the design elements, either. This page is about us and should reflect our best image. Use the skills you've developed in this class to get creative and show off those skills.

To get you thinking, here is a link to Hub Spot, a popular marketing site, that guides site owners to tell their stories and get people excited to engage and come back for more. It is specifically about writing effective About Us pages.